Hi, I'm Zaid, a Peruvian creative from Lima, a small surfing town on the Peruvian coast, and currently a copywriter. My first steps in advertising began 12 years ago, working for small independent stores in my hometown followed by a couple of years living in Buenos Aires where I studied and traveled a lot. But if you ask me, my career really begins in 2011, the year I moved to Lima, where I lived and worked for a decade at some of the most respected agencies in the country like MAYO FCB, TBWA, and Havas Media Group. Throughout my career I have collaborated and led several projects for brands such as Claro, Bitel, Adidas, Absolut, P&G, UTEC and more. Added to this, I developed culinary projects with strong concepts and delicious seafood dishes. And learned that ideas come out better with a full belly and a happy heart.

EXPERIENCE:

Havas Media Group Lima
Creative Director
2019 - 2022

True Communications
Creative Director
2016 - 2019

TBWA Lima
Creative Director
2012 - 2016

Mayo FCB
Senior Creative
2011 - 2012